Calling one developer... you don't know who you are yet.

I must admit that I was a bit amazed at the reaction to my last post. On Active Rain, it received a Feature within an hour of being posted. It was also one of my most viewed and commented blog entires. I was shocked that the comments weren't closer to the "Are you nuts?" type.

So, just to get one step closer to reality, here is a compromise first step. Let's team up to build houses for a variety of car people. We're out there. There are at least as many of us as there are horse people, maybe even golf people. Ok, maybe there are more people that hit the links on a Saturday than there are building street rods, but you get my point. There are a LOT of folks out here in the world that love cars. Not only do they love cars, but they have more than two or three. Not only do they have more than two or three, but they like to work on them. For many car people, working on the car might involve a lot more than changing the oil in the driveway.

"What can we do with that little nugget, Lane?"

Let me derail you for a moment. Take a look at a couple of posts I tossed out previously.

• First, there is a post about specializing.
  
• Next up, I posted about unique selling propositions.
  
• Lastly, let me once again point out the NAR Buyer's Study saying that over-sized garages place behind only central air-conditioning on buyer's wish lists (sorry, I don't have an NAR link, but here is the post I made about it).

So, buyers want bigger garages, specialists thrive when generalists fail, and in order to sell in a weak climate a unique selling proposition is one of the key weapons. Builders are choking on inventory in many areas, but other spots are selling like hotcakes. Even in a relatively local area, one development can't keep up, and the next can't keep its head above water.

Of course, pricing is one of the things that can make a difference... but so is value. Building what others don't is one way of creating value. If it is building something desirable, it will separate the leader from the pack.

Instead of building houses and needing to give away TVs and 5%+ commissions, why not build something that will draw buyers. There are some unique (and relatively inexpensive) marketing opportunities. Also, the word of mouth could be amazing. Many people in the car culture community are involved in clubs, and word of a development that was geared towards them would spread like wildfire.

You just need the right type of agent to handle the process and get the ball rolling. Let's team up. Contact me for more info.

Let's build a subdivision that will have the buyers lining up... in their coolest cars.